Medical Education       Practice-Oriented Content Measuring Success Academic Partnerships       From Knowledge Comes Creativity   Creative medical education solutions require a thorough understanding of the challenges that face a new product. Delivering the right solutions requires an experienced staff, a well-coordinated effort and the tools necessary to do the job. We conduct extensive literature searches, citation densities, website audits, competitive reviews, and opinion leader interviews to assess unmet needs. We will test our concepts with members of our target audience, prospective faculty, professional associations and CME sponsors before “going live.” This process of research, development and testing of medical educational initiatives helps us to develop creative, compelling programs that stand up to scrutiny and stand out from the competition.     Practice-Oriented Content   Planning begins with a series of interdisciplinary team meetings to review all study reports, product positioning strategies and competitive benchmarks. Together, we will identify communications activities, targets and the resources needed to assure success. We will also establish the program’s objectives, project timelines, contingency plans and measures of success.     Measuring Success   Program management requires a combination of publishing know-how and state-of-the-art management tools. Our staff has a broad range of publishing experience as clinicians, academic faculty, association leaders, and journal editors. Our Clinical Edge™ publishing database contains detailed profiles of journals, associations, key opinion leaders and clinical studies. The program management tools contained within this relational database help our staff to orchestrate a multitude of variables while alerting our clients of issues that may require pre-emptive action.     Academic Partnerships   Programs must be evaluated regularly to assure that our original assumptions remain relevant. Specific evaluation criteria are established during the planning phase of the every program. Subjective evaluations may include message resonance, stakeholder satisfaction and the impact of competitive developments. Objective evaluations often include achievement of specific milestones, placement success rates and the number of exposures to a specific communications activity.               © Churchill Communications. All rights reserved.