Professional Advocacy       Healthcare Advocacy A Three-Part Process Program Management     Professional Advocacy   Planning begins with a series of interdisciplinary team meetings to review all study reports, product positioning strategies and competitive benchmarks. Together, we will identify communications activities, targets and the resources needed to assure success. We will also establish the program’s objectives, project timelines, contingency plans and measures of success.     A Three-Part Process   Program management requires a combination of publishing know-how and state-of-the-art management tools. Our staff has a broad range of publishing experience as clinicians, academic faculty, association leaders, and journal editors. Our Clinical Edge™ publishing database contains detailed profiles of journals, associations, key opinion leaders and clinical studies. The program management tools contained within this relational database help our staff to orchestrate a multitude of variables while alerting our clients of issues that may require pre-emptive action.     Program Management   Programs must be evaluated regularly to assure that our original assumptions remain relevant. Specific evaluation criteria are established during the planning phase of the every program. Subjective evaluations may include message resonance, stakeholder satisfaction and the impact of competitive developments. Objective evaluations often include achievement of specific milestones, placement success rates and the number of exposures to a specific communications activity.               © Churchill Communications. All rights reserved.